Still guessing who your users are?

Still unsure why they behave the way they do?

I uncover what motivates users, so product teams can build with insight, not intuition.

About me

I’m a user research specialist with a PhD in Information Science and Interactive Media and a background in anthropology, working at the intersection of user behavior, psychology, human-centered design, AI, and gamification.
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For the past 15 years, I have explored how and why people engage with technology. This work has supported teams in designing products that resonate both functionally and emotionally. My work bridges the gap between complex systems and real human needs, turning behavioral insight into clear, strategic direction for product and design teams.

Services

User Research & Behavioral Insights

I deliver deep, actionable user insights using mixed methods research. From scoping and study design to synthesis and strategic delivery, I help teams understand what drives user behavior and how to respond with clarity.

Gamification Design & Strategy

I design and audit gamification systems grounded in behavioral research. I help teams use game mechanics strategically to create meaningful engagement and long-term retention.

Human-Centered AI Research

I conduct research that bridges human psychology and AI design. My work helps teams make intelligent systems more usable, trustworthy, and aligned with human values.

Also offering:

Talks, workshops, and mentoring on topics like gamification, human-centered AI, and behavioral research.
Available for keynotes, guest lectures, and workshops for various audiences.